Sponsorship & Partnerships
Put Your Brand Inside the Experience.
The Georgia Renaissance Festival welcomes approximately 260,000 guests annually across our Spring and Fall experiences, with a highly loyal, Atlanta-centered audience and meaningful regional tourism draw.
We build partnerships around visibility, engagement, hospitality, category ownership and memorable guest experiences — while protecting the immersive world our audience comes to enjoy.
- 260K annual Spring + Fall guests
- 41 seasons in 2026
- 79 Net Promoter Score
- ~$90K median household income
- 77% of guests ages 25–54
A Loyal, High-Value Audience
A loyal local audience with destination reach. GARF draws heavily from metro Atlanta while attracting guests from across the region, and 40% of customers earn $100,000+.
Atlanta Reach. Destination Pull.
of Spring ticket sales come from the Atlanta DMA.
of customers travel from outside Georgia — averaging 335 miles.
Deep in Atlanta. Far beyond it.
Built to Belong
We don't believe a great sponsorship means covering the festival in corporate signage.
The strongest GARF partnerships find a natural place inside the world we've created — through useful guest amenities, themed experiences, hospitality, storytelling and activations people actually want to engage with.
A healthcare partnership, for example, might become the Royal Infirmary rather than simply placing a healthcare logo on a building.
Add to the guest experience first. Brand recognition follows.
All onsite creative, signage and activations are reviewed by GARF for placement, scale and fit within the festival environment.
Partnership Levels
-
Major Onsite Activations
From$10,000Sampling, interactive experiences, guest amenities and branded activations.
-
Experience & Program Sponsorships
From$15,000Align with a featured guest experience, entertainment program or major festival touchpoint.
-
Official & Category-Exclusive Partnerships
From$25,000Deeper relationships with official designation and available category protection.
-
Presenting & Multi-Event Partnerships
From$40,000Large-scale partnerships spanning major experiences, campaigns or multiple GARF events.
Trade & In-Kind Partnerships
InvestmentNo cash requiredNot every partnership begins with a cash investment.
Start a Partnership ConversationGARF also considers select media trade, promotional inventory, products, professional services and operational partnerships when the value and opportunity make sense for both sides.
Examples may include media or promotional inventory, products or services that support the guest experience, and operational resources that create meaningful value for the festival.
Trade partnerships are evaluated individually based on fair market value, usefulness, timing and the GARF benefits being requested in return.
Media trade, in-kind, operational and custom strategic partnerships are evaluated individually.
Starting investments vary based on campaign length, exclusivity, activation footprint, media support and included partnership assets. Category availability is limited and existing exclusivities may apply.
What Should the Partnership Do?
-
Awareness
Reach the GARF audience.
-
Engagement
Create an onsite interaction.
-
Exclusivity
Own an available category.
-
Sales & Leads
Build measurable campaigns.
-
Hospitality
Engage employees or clients.
-
Content
Create moments worth sharing.
Tell us what success looks like for your brand. We'll identify the GARF opportunities that make sense around it.
Let's Build Something That Fits
Tell us a little about your organization, what you're hoping to accomplish and the level of partnership you're considering. Our team will review your inquiry and follow up regarding opportunities that may be a fit.
Start a Partnership Conversation