Privacy Statement

Information We Collect & Where It Comes From

We may collect information directly from you, automatically through your digital interactions with us, from vendors that provide services on our behalf, from our parent company and affiliated festival and event properties, and from other lawful sources.

Information You Provide

May include:

• Name
• Email address
• Telephone number
• Mailing or billing address
• Account or registration information
• Communications preferences
• Information submitted through forms
• Contest or promotion entries
• Survey responses
• Customer-service communications
• Applications and inquiries
• Information voluntarily supplied when interacting with GARF

Ticket Purchases & Event Information

When you purchase tickets or event products, we may receive information including:

• Purchaser and attendee information
• Ticket type
• Event or date selected
• Quantity
• Add-ons or upgrades
• Order value
• Transaction date
• Exchanges or other transaction activity
• Ticket status
• Attendance or ticket-scan information
• Other information associated with the transaction

Ticketing & Payments

GARF currently uses TicketSpice, operated by Webconnex, for online ticketing and related transaction services.

Information submitted during the ticketing process may be collected or processed through TicketSpice and its payment-processing partners on GARF's behalf, or as otherwise described in their applicable terms and privacy notices. We may receive and retain customer, order, ticket, transaction, attendance, and related information associated with those purchases.

Payment-card and other payment credentials are processed through the applicable payment providers and payment infrastructure.

GARF may change or add ticketing, payment, or transaction-service providers from time to time.

Onsite Purchases

When you make purchases at GARF-operated locations, we may receive transaction information through our point-of-sale and payment systems. This may include:

• Purchase date and time
• Sales location
• Items or categories purchased
• Transaction amount
• Discounts or promotions
• Payment type
• Transaction identifiers
• Customer information associated with the transaction when available

We may combine onsite transaction information with other customer information when technically available and legally permitted, and may use it to:

• Understand purchasing patterns
• Improve merchandise and food-and-beverage offerings
• Plan staffing and inventory
• Measure Festival performance
• Understand customer interests
• Improve future events and marketing

Websites, Cookies & Digital Activity

When you visit our websites, ticketing pages, emails, advertisements, or other digital services, we and our service providers may automatically collect information such as:

• IP address
• Browser type
• Device type
• Operating system
• Device or advertising identifiers
• Approximate location derived from IP or similar information
• Referring website or campaign
• Pages viewed
• Links or buttons clicked
• Time spent or interaction activity
• Checkout activity
• Traffic sources
• Campaign attribution
• Email interactions
• Other website or digital-event information

To collect this information we may use cookies, pixels, tags, web beacons, analytics technologies, advertising technologies, and similar tools.

Email, SMS & Marketing Communications

We may collect information associated with our marketing communications, including:

• Subscriptions
• Campaign delivery
• Opens where measurable
• Clicks
• Website visits following a message
• Purchases associated with campaigns
• Communication preferences
• Unsubscribe activity
• Other engagement information

We use this information to understand which messages and events are relevant to different audiences and to improve future communications.

You can unsubscribe from promotional email using the unsubscribe method in the message, and SMS recipients can use the applicable opt-out method provided in the text program. Transactional, safety, ticketing, and other nonmarketing communications may still be sent when necessary.

Understanding Our Audiences

We may combine information from different interactions with the Festival, including ticket purchases, attendance, onsite purchases, website activity, marketing engagement, surveys, promotions, customer-service interactions, and other lawful sources.

We use that combined information to understand guest interests, purchasing patterns, attendance behavior, engagement, preferences, likely event interests, and marketing effectiveness.

We may create audience segments or customer profiles for purposes such as:

• Providing more relevant Festival information
• Recommending events or experiences
• Tailoring offers
• Measuring advertising effectiveness
• Identifying audiences likely to be interested in an event
• Planning future Festival programming and operations
• Developing and improving guest experiences

These are ordinary audience development, segmentation, personalization, analytics, and marketing measurement activities for an event business of our size.

Advertising & Analytics

We may work with advertising, analytics, social-media, and marketing technology providers to:

• Understand website traffic
• Measure campaigns
• Attribute ticket sales
• Create or reach audience segments
• Deliver advertising
• Understand engagement
• Measure the effectiveness of advertisements
• Market Festival events to existing and prospective guests

Information shared with or collected by these services may include device identifiers, cookie or pixel information, IP address, website activity, campaign interactions, hashed or matched customer identifiers where applicable, and similar digital information.

When You Attend GARF

We may collect or create information connected with your attendance or onsite experience. Depending on the circumstances, this may include:

• Ticket scans
• Event attendance
• Onsite transactions
• Customer-service interactions
• Lost-and-found communications
• Safety or incident information
• Access-management information
• Photographs, video, or audio captured during Festival operations
• Other information reasonably necessary to operate or protect the event

For details on photography and media capture at the Festival, see our Photography & Filming Policy.

Social Media & Online Interactions

We may receive information when you follow or interact with GARF accounts, tag GARF, mention GARF publicly, enter a social promotion, send direct messages, submit user-generated content, or otherwise interact with GARF through a social platform.

What information is available to us depends in part on your own settings and on the applicable social-media platform. See our Social Media & Community Guidelines.

Information You Submit for Other Programs

We may collect information submitted through:

• Contests
• Giveaways
• Surveys
• Vendor applications
• Performer inquiries
• Job applications
• Creator or media requests
• Sponsorship or partnership inquiries
• Event-rental inquiries
• Customer-service forms
• Other Festival programs

Information collected for a particular program may be subject to additional terms or notices provided at the time.

How We Use Information

We may use personal information to:

• Provide tickets, products, and Festival services
• Process and administer transactions
• Provide customer support
• Communicate important event information
• Administer ticket exchanges and guest requests
• Manage admission and attendance
• Operate onsite services
• Send marketing communications subject to applicable choices
• Personalize communications and offers
• Perform audience segmentation
• Measure advertising and marketing
• Conduct analytics and research
• Understand attendance and purchasing patterns
• Improve Festival programming, products, services, and operations
• Plan inventory, staffing, and resources
• Run contests, promotions, and surveys
• Protect guests, employees, participants, and Festival property
• Detect or prevent fraud, abuse, or unlawful activity
• Enforce GARF policies and terms
• Maintain business and financial records
• Comply with legal obligations
• Establish, exercise, or defend legal rights
• Support legitimate business planning and administration

Our Parent Company & Affiliated Events

GARF is part of a broader family of festival and event businesses. We may share, receive, combine, or analyze information with our parent company and affiliated festival or event properties for legitimate business purposes, which may include:

• Customer service
• Event operations
• Analytics
• Audience development
• Reporting
• Technology support
• Marketing
• Personalization
• Understanding customer interests across affiliated events
• Fraud and security
• Strategic and business planning

Where legally permitted, information from your interactions with affiliated events may be used together with GARF information to better understand our audiences and provide relevant event communications.

Companies That Help Us Operate

We may disclose information to companies that provide services on our behalf or support our operations. Examples include:

• Ticketing providers
• Payment processors
• Point-of-sale providers
• Website and hosting providers
• Cloud and data-storage providers
• Email and SMS platforms
• Customer relationship management providers
• Analytics companies
• Advertising and marketing providers
• Fraud-prevention and information-security providers
• Customer-service technology
• Professional advisers
• Other operational vendors

These providers may process information as necessary to perform services for GARF and subject to applicable contractual or legal requirements.

Event, Promotional & Business Partners

We may share information with event partners, promotional partners, sponsors, vendors, or other business partners when:

• It is necessary to provide a requested product or experience
• It is necessary to administer an event or promotion
• You direct or authorize us to do so
• Notice is provided in connection with the applicable program
• It is otherwise permitted by law

Other Situations Where Information May Be Disclosed

We may disclose information:

• When required or permitted by law
• In response to legal process
• To law enforcement or government authorities when appropriate
• To investigate fraud, security issues, threats, or unlawful conduct
• To protect GARF, its guests, employees, participants, property, or legal rights
• In connection with an actual or proposed merger, acquisition, financing, restructuring, sale, or transfer involving all or part of the business

How Long We Keep Information

GARF retains information for as long as reasonably necessary for the purposes for which it was collected, including providing services, maintaining customer and transaction histories, conducting legitimate business operations, meeting accounting or recordkeeping requirements, protecting security, resolving disputes, enforcing agreements, and complying with legal obligations.

Retention periods may vary depending on the type of information, operational need, legal requirements, security considerations, and the nature of our relationship with you.

We may delete, anonymize, or aggregate information when it is no longer reasonably needed.

Aggregated & De-Identified Information

We may create aggregated, statistical, or de-identified information from customer and event data, and may use it for attendance analysis, business planning, marketing measurement, operational analysis, audience research, financial analysis, and other legitimate business purposes.

When information has been appropriately de-identified or aggregated so that it is not reasonably linked to an identifiable individual, it may not be treated as personal information under applicable law.

Your Choices & Privacy Rights

Privacy rights vary depending on where you live and which laws apply to you. Depending on applicable law, you may have rights relating to:

• Access to personal information
• Confirmation of processing
• Correction
• Deletion
• Obtaining a copy or portability
• Opting out of targeted advertising
• Opting out of certain sales or sharing of personal information
• Opting out of certain profiling activities
• Appealing a denied privacy request
• Other rights provided by applicable law

Marketing Preferences

You may unsubscribe from promotional emails using the unsubscribe link included in marketing messages. If you receive promotional SMS messages, you may use the opt-out instructions provided through that program.

Changing your marketing preferences does not prevent us from sending necessary transactional or operational messages related to ticket purchases, event changes, safety, customer service, or other services you have requested.

Children's Privacy

GARF is a family event, and children are welcome at the Festival. Our websites, ticket purchasing systems, and marketing programs are not intended to knowingly collect personal information directly from children under 13 in a manner prohibited by applicable law.

A parent or guardian who believes a child has provided personal information improperly may contact us using the information at the end of this Statement.

Protecting Information

GARF uses administrative, technical, and organizational measures designed to protect personal information appropriate to the nature of the information and the systems involved.

Other Websites & Services

Our websites and communications may link to third-party services. Those services operate under their own privacy practices, and GARF is not responsible for the privacy practices of an unaffiliated website or service merely because we link to it.

Changes to This Statement

We may update this Privacy Statement as technology changes, business practices evolve, services change, or legal requirements change.

Material updates will be reflected by changing the Last Updated date at the top of this page and, when appropriate, by providing additional notice.

Privacy Questions & Requests

For privacy questions or requests, contact us:

Please provide enough information for us to understand and appropriately respond to your request. We may need additional information to verify your identity or determine which rights apply to you.